- You are solving a problem that does not exist.
- The problem exists, but not for the audience you are targeting.
- The problem exists, you've got the right audience, BUT it's not as painful to them as you think it is.
- The problem exists, you've got the right audience, they feel a lot of pain BUT your solution doesn't really fix that particular problem all that well.
- The problem exists, you've got the right audience, they feel a lot of pain, your solution is the right one, BUT it is not a big enough market.
- The problem exists, you've got the right audience, they feel a lot of pain, your solution is the right one, it's a huge market but it is super saturated.
- The problem exists, you've got the right audience, they feel a lot of pain, your solution is the right one, it's a huge market, there's room for new players, BUT your business model won't scale.
- The problem exists, you've got the right audience, they feel a lot of pain, your solution is the right one, it's a huge market, there's room for new players, your business model scales, BUT you can't defend against competitors.
- The problem exists, you've got the right audience, they feel a lot of pain, your solution is the right one, it's a huge market, there's room for new players, your business model scales, it's totally defensible, BUT you're not pitching it well.
