Today, there’s no withholding the power of social media. regardless of the business, you’re involved in, whether it is e-commerce or app development, social media is important for your marketing strategy.

94 percent of small and medium businesses today use social media for marketing according to a survey executed by LinkedIn. Additionally, over 3 billion people use social media each month, boosting the target audience for your business.

With the dawn of technology, business growth is impressive as ever. However, competition is similarly high with companies contending at a transnational level. There is less space for mistakes and a small blunder on social media can result in the collapse of your business, destroying years of hard work, time, and money.

Bearing this in mind, here are mistakes you should avoid on social media:

A big problem that your business might face when connecting with social media is unpleasant content. Affirmative, social media can be a path for you to be more familiar with your customers and followers. Although, being personal is not certainly a good thing. For instance, the insensitive Snapchat ad that cost the company $800 million. An ad for a game dubbed "Would You Rather?" ran on Snapchat asking fans whether they would want to slap Rihanna or punch Chris Brown, dropping a hint to the 2009 incident when Brown physically assaulted their then-girlfriend Rihanna, to which he pleaded guilty. Rihanna called out Snapchat on her Instagram Stories, She furthermore criticized Snapchat for being naive about victims of domestic abuse. The firm lost $800 million in market value as a result. So you should be careful when posting ads on your platform. Your ads should be sensitive and not discriminate or bully people or make fun of their weight or disability.

Timing is crucial when posting your content on social media. Although your business may have good motives when posting an image, or sending a Tweet, its real meaning may be misunderstood.

Do keep your profile up-to-date on every social media outlet. Instead of posting everything on every single outlet, go for a new method for each distinct arena.

Social Media gives you the opportunity to connect with many customers. Regrettably, when you’re being irresponsible when you use social media, the backfire your business might get might be harsh. A wrong Tweet, or post, a faulty promo, or a polluted video will indeed prove to be disastrous for your brand. That is why you should constantly be technically cautious of what posts or tweets come out of your business’s social media pages.

Do you remember the saying“bad publicity is still publicity”? On social media, bad advertising is perpetually something you need to evade. If you’re going to upload, post, or Tweet something, ensure that your content is certainly of quality and elegance. H&M had to apologize in January 2018 for an online ad that starred a black boy modeling a sweatshirt reading “Coolest monkey in the jungle.”The image, which was publicized on the Swedish clothing retailer’s website in Britain, incited commotion on social media, with critics saying it was tone deaf and crammed with racist undertones. Consumers stopped purchasing H&M products. Marches were held around the globe. Similarly, the first H&M store in South Africa — was broken into and ravaged by protestors. Former partners The Weekend publicly swore to never work with the Swedish retail giant again, and other celebrities such as  LeBron James, and Diddy condemned the brand in emotional, blunt condemnations

While broadcasting something, bear in mind your words or expression of the language you are using in your feeds or tweets. It should not hurt any feelings of the public as it may result in a backlash.

Do not bash the competition. It is always a terrible idea to directly bang and offend rival businesses on social media platforms. Firstly, you are directly conveying an unpleasant aspect of company elitism that might put off your followers. Secondly, you again instantly divide and anger the followers of rival brands; that is something that you must evade. For example when Microsoft tried to upstage its mobile OS rival, Android, in a Twitter crusade that swirled around the hashtag #DroidRage. Microsoft planned for Twitter users to Tweet distasteful experiences using the Android OS on their mobile devices. Regrettably, for Microsoft, their plan boomeranged and instead inspired an outrage on their own firm.

Lastly, as with anything that pertains to technology these days, your social media accounts are vulnerable to hacking. That drawback leaves you at the mercy of hovering hackers that might invade your social media profiles and begin creating disasters. Ensure your account ID and password is adequately safeguarded. There should be no cracks from which cyberpunks can access your confidential information.

A business’s adventure on social media is a risky one, so be sure to tread carefully and strive to avert these problems as much as possible. Social Media has the probable power to break or make your brand.