Social media is about relationships. You change the world, one person, at a time.  Every powerful post you make will have comments, if you reply to those comments one by one you create a personal connection. That person is most likely to share your content, they are probably going to like the next post and share it as well.

Social media is about adding value to people, touching lives, and improving their perspective on a certain subject, let it be a subject you are passionate about. This helps in creating original content, and in inbound marketing, content is king.

If coming up with original content is difficult for you, be the DJ. Add a powerful statement to a video, put a quote on an inspiring image, add value to the content that is already there.