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Why you can’t seem to attract funding for your otherwise brilliant idea…adapted from Leslie Feinzaig
- You are solving a problem that does not exist.
- The problem exists, but not for the audience you are targeting.
- The problem exists, you've got the right audience, BUT it's not as painful to them as you think it is.
- The problem exists, you've got the right audience, they feel a lot of pain BUT your solution doesn't really fix that particular problem all that well.